How Home Staging Helps Sell a Home

Trying to sell a home, or thinking about it in the near future? If so, you have somewhat of a challenge ahead of you, as today’s housing market is definitely a buyer’s market. Selling a home isn’t nearly as simple as it was prior to the housing bubble popping in 2007; now, sellers have to take extra steps and pull out all the stops to make their home as presentable as possible.

One way you can put your home in the best light possible is to stage it appropriately, taking into consideration what people desire when they look for a home. Here we’ll discuss what goes into a successful staging that’ll catch eyes and attract interested buyers eager to buy your property.

What Potential Buyers Look For in a Prospective Home

There are a few factors you will need to consider when staging your home, to take advantage of what most prospective buyers look for when searching for an ideal property.

Layout

Buyers these days love a nice, open layout – a layout that allows freedom of movement and ample living space. A buyer wants to see how a home will look, and a lot of that comes from how the layout is arranged. Try to emphasize clear and open lines of travel from room to room, with a lack of major furniture pieces in the middle blocking traffic and clear lines of sight throughout the house. If you can walk from one end of your home to the other easily, your layout is attractive.

Open Space

To go along with the layout of the home, a buyer wants plenty of open space – space where he or she can use to truly customize the home. Open space makes a home appear larger than it really is. It also reduces feelings of being cramped and cluttered, especially with larger households. Emphasizing open space through a clean and streamlined layout helps immensely.

Special Features

Of course, any special feature that your home has should be prominently featured. Do you have exquisite countertops? Nothing should be obscuring their view or distracting the gaze away from your polished granite beauties in your kitchen. Have a spa or a Jacuzzi? Make it easy to see. Play up to your home’s special features, things that are considered “bonus” features or items and make sure your layout is designed to incorporate them fully.

The Purpose of Staging a Home

Now we will get into the nuts and bolts of staging a home appropriately for a potential showing and for any prospective buyers who come by.

Creating a Better Image

Staging a home involves putting your home in order in a way that makes it look its best – and no home looks its best when it looks empty. You want to create the best possible image for your home, and that involves highlighting its selling points while minimizing its weaknesses.

For example, if your dining room has a beautiful, full-length dining bay with French windows, stage your home with carefully-selected furniture, curtains, and other furnishings to highlight the area. Accent your vaulted ceilings with artwork and other pieces of décor that draw attention upwards. Creating a better image is all about creating an ideal appearance for your home.

Giving an Impression of a Livable House

Staging a home also involves giving your prospective buyer an idea of what the home may look like once it has been set up. A properly-staged home features just enough furniture, décor, and fixtures to make the living space attractive, draw attention to the open space and layout, and present a possibility for the buyer. When you do this, though, try to avoid putting in personal effects; you want to create something of a blank canvas for your buyer’s imagination to use.

A living room with a couple of couches, a coffee table, and a throw rug, accented with a candle or two and soft music is a welcoming and comforting staging for that living space. A warm kitchen with a pleasing aroma and cooking implements casually placed around on the countertops and table is another way to highlight this particular room.

Creating Helpful Suggestions

When you stage a home, you also help the buyer see what he or she should do when fixing up their own home. This doesn’t mean they’ll take your indirect advice, but subconsciously, they will appreciate the appearance of a well-kept home that looks ‘lived in’ – and may even keep the same arrangement.

Home Staging as a Good Selling Tactic

Home staging is a great selling tactic for a variety of reasons, primarily because it presents your home in the best possible light for a wide variety of buyers who want to see the ideal version of a home – not a home that is stripped bare with white walls and no character or personality.

A staged home is an exciting home, full of possibilities. It gets the buyer’s creative juices flowing, instead of presenting the buyer with a completely blank canvas without any suggestions or hints as to what makes the home really come alive.

Staging a home also encourages the homeowner to play around with the layout and furniture as you have presented them. It is guaranteed that any interested buyer will start to mentally place his or her furniture in the rooms instead, to see how it would look versus what you have – and that automatically starts them down the road of a purchase.

At the end of the day, staging a home gives your buyers every incentive to want to buy your home, all things considered equal. It is a must and something worth perfecting when selling your property.

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